His was just a
daydream. In practice, for decades, social scientists
have had a devilish headache in trying to measure
happiness. Surveys have revealed some useful
information, but these are plagued by the unpleasant
fact that people misreport and misremember their
feelings when confronted by the guy with the clipboard.
Ditto for studies where volunteers call in their
feelings via PDA or cell phone. People get squirrely
when they know they're being studied.
But what if you had a
remote-sensing mechanism that could record how millions
of people around the world were feeling on any
particular day without their knowing?
Large-scale
happiness
That's exactly what
Peter Dodds and Chris Danforth, a mathematician and
computer scientist working in the Advanced Computing
Center at the University of Vermont, have created.
Their methods show
that Election Day, November 4, 2008, was the happiest
day in four years. The day of Michael Jackson's death,
one of the unhappiest.
Their results are
reported this week in the Journal of Happiness
Studies.
"The proliferation of
personal online writing such as blogs gives us the
opportunity to measure emotional levels in real time,"
they write in their study, "Measuring the Happiness of
Large-Scale Written Expression: Songs, Blogs, and
Presidents," now available in an early online edition of
the journal.
Their answer to
Edgeworth's daydream begins with a website,
www.wefeelfine.org that mines through some 2.3 million
blogs, looking for sentences beginning with "I feel" or
"I am feeling."
"We gathered nearly 10
million sentences from their site," Dodds says. Then,
drawing on a standardized "psychological valence" of
words established by the Affective Norms for English
Words (ANEW) study, each sentence receives a happiness
score. In the ANEW study, a large pool of participants
graded their reaction to 1,034 words, forming a kind of
"happy-unhappy" scale from 1 to 9. For example,
"triumphant" averaged 8.87, "paradise" 8.72, "pancakes"
6.08, "vanity" 4.30, "hostage" 2.20, and "suicide" 1.25.
The sentence "I feel
lazy" would receive a score of 4.38. "Our method is only
reasonable for large-scale texts, like what's available
on the Web," Dodds says. "Any one sentence might not
show much. There's too much variability in individual
expression." But that's the beauty of big data sets and
statistics.
"It's like measuring
the temperature. You don't care where the atoms are,"
Dodds says. "You want to know the temperature of this
room or this town. It's a coarser scale. We're
interested in the collective story."
The temperature of
the blogosphere
Though blog writers do
tend to be somewhat younger and more educated than
average, they are broadly representative of the U.S.
population, writing from most everywhere with an even
split between genders and high racial diversity.
Since many blogs are
connected to demographic data, Dodd's and Danforth's
approach can let them measure the rise and fall of
happiness of, say, people under 35 in California on
Wednesdays, and compare to other places, age groups, and
days.
"We were able to make
observations of people in a fairly natural environment
at several orders of magnitude higher than previous
happiness studies," Danforth says. "They think they are
communicating with friends," but, since blogs are
public, he says, "we're just looking over their
shoulders."
Though their method
which they also apply to song lyrics, presidential
speeches, and, recently, to Twitter messages is
generally focused on how writings are received rather
than what an author may have intended to convey, it does
allow them to estimate the emotional state of the blog
authors
"We are thus able to
present results of what might be considered a very basic
remote-sensing hedonometer," they write (using a slight
variant on Edgeworth's spelling).
Election Day 2008
showed a spike in the word "proud." "That was the
biggest deviation in the last four years," Danforth
says. "To have 'proud' be the word that moves the needle
is remarkable."
In contrast, the day
of Michael Jackson's death and the two following were
some of the unhappiest, showing a significant dip in
average valence scores. Each year, Sept. 11 gets a dip,
as does Sept. 10, "in anticipation of the anniversary,
we suppose," says Dodds.
Interestingly, their
results run contrary to recent social science data that
suggest that people basically feel the same at all ages
of life. Instead, Dodds and Danforth's method shows a
more commonsensical result: young teenagers are
unhappiest with a disproportionate use of "sick,"
"hate," "stupid," "sad," "depressed," "bored," "lonely,"
"mad," and, not surprisingly, "fat." Then people get
happier until they are old, when happiness drops off.
The tracings of
minds
Of course, there is an
ocean of philosophical questions to swim when trying to
understand happiness. Though people regularly rank
happiness as what they want most in life, what is it,
really? Plato argued that achieving happiness was our
true goal in life but recent studies suggest many people
are bad at doing what makes them happy. Why? And what of
the Buddhist perspective that all life is suffering? Is
happiness simply a feeling?
Though Francis
Edgeworth hoped to measure happiness, "exactly according
to the verdict of consciousness," all science has to
work with today are the tracings of a mind, not a
literal mind-probe. New techniques in neuroscience seem
to be moving closer to such a tool, but "we don't know
what is going on in people's heads, really," says Dodds.
"Our study is a data
exploration," says Danforth. "It's not about developing
a theory."
"The big picture for
me is this: I have a daughter who is three," he says,
"She is going to grow up and fall in love without as
much body language or visual cues. She's inheriting an
electronic world. We want to develop tools to understand
that world."
Peter Dodds and
Chris Danforth's study,
"Measuring the Happiness of Large-Scale Written
Expression: Songs, Blogs, and Presidents,"4
will be permanently available in an open-access edition
of the Journal of Happiness Studies.
A
video of a lecture by Peter Dodds on this research
is available on his website.